Today, a business Website can either enhance the credibility of a company or damage it. We live in an online world now, and the first thing sales prospects do is to check out your Website. If it's good, easy to navigate and quickly conveys the nature of your business and differentiating strengths, the site helps sales. If it is obviously home-grown and amateurish, with dead-end pages, the site will destroy your credibility and cost your company sales.
The shame of it is that it doesn't cost that much these days to have someone create a professional Website for your business. No matter what size your organization is, the Internet creates a level playing field. A well-designed site that presents your company in a credible fashion and captures sales leads is worth every penny. And in the process, the new or enhanced site can be optimized for search engine spiders so that your organic ranking improves and brings in even more clients.
The ROI for creating a new site or improving your existing site is extremely high. It is the best, long-lasting investment any business can make in 2008. So, as you draw up your buisness resolutions today, put this at the top of your list!
1 comment:
Credibility is everything… but what if someone Googled your name? You are SPOT on Al when it comes to having a good website. It builds credibility. To go one step further, it is the people behind the business that builds the company’s credibility and consumers are getting this. We are seeing an increased number of incidences where sophisticated consumers are Googleing names of owners, reps and salespeople. And, Googleing is becoming ever more prominent with Email blast advertising. For an example, I no longer answer email advertisements unless 1, there is a name attached to the email and 2, when I Google that name there is pertinent information on that person and their company which indicates they are legit. It is a great way to filter out companies as well.
So the question now is, can someone control their information on the Web, and if so how? And what about ranking… can they get #1 ranking on search results? Will it take them days, weeks or even months? There is and it is unbelievable. Guaranteed #1 ranking, within hours, total control over one’s information and the best thing, it greatly improves one’s ability to drive traffic to their website and gives them even greater credibility. You will want to check out www.getqalias.com and see just how you can help your clients get even more credibility.
Great piece Al,
Sincerely,
Bruce Swartz
Google Me
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