Today, a business Website can either enhance the credibility of a company or damage it. We live in an online world now, and the first thing sales prospects do is to check out your Website. If it's good, easy to navigate and quickly conveys the nature of your business and differentiating strengths, the site helps sales. If it is obviously home-grown and amateurish, with dead-end pages, the site will destroy your credibility and cost your company sales.
The shame of it is that it doesn't cost that much these days to have someone create a professional Website for your business. No matter what size your organization is, the Internet creates a level playing field. A well-designed site that presents your company in a credible fashion and captures sales leads is worth every penny. And in the process, the new or enhanced site can be optimized for search engine spiders so that your organic ranking improves and brings in even more clients.
The ROI for creating a new site or improving your existing site is extremely high. It is the best, long-lasting investment any business can make in 2008. So, as you draw up your buisness resolutions today, put this at the top of your list!