Friday, May 26, 2006

Pace Yourself!

It pays to "come up for air" every now and then. Having just completed a three-week, heads-down project with a firm deadline, I was feeling like a zombie. Taking time out to re-charge the batteries is important. From now on, I'm going to bring some balance into my consulting life, mixing bike riding and coffee with friends along with the work.

Guess it's never too late to learn...

Monday, May 15, 2006

New Sales Position in a Start-up?

One of the best ways to quickly generate qualified sales leads is through pay-per-click (PPC)advertising with Google. To do this, you need:

1. A Website
2. A landing page that can only be reached through the PPC ad, where you essentially present your sales argument and somehow capture the visitor's vital statistics (name, email, etc.)
3. A motivating incentive (e.g., discount on services, free whitepaper or product, etc.), coupled along with a sense of urgency (Today only!).

The PPC ad must be carefully prepared to ensure you only receive click-throughs from qualified prospects. Otherwise, PPC advertising can cost you a bundle. ;~(