Wednesday, June 27, 2007

Is Your Website Search Engine Friendly?

The days when you could just put up a Website for your business and wait for sales leads to come rolling in are long gone. It's amazing how many small business Websites are actually "invisible" on the Internet.

Today, your Website must be optimized for those little critters known as "search engine spiders" that continuously crawl the Internet, indexing and updating a humongous database of Websites. If these spiders can't easily traverse your site, you are in trouble. If they can't readily identify your line of business through indicated keywords, you've got problems. If your site is in a heavily competitive marketplace and it's not optimized for a specific market niche, it could take a long, long time before you see it showing up in the first three pages of search results. And if you don't show up in the first three pages, chances are that the only way your marketplace will ever know you exist is if you point them to your Website address.

Of course, it takes more than just search engine optimization to turn your Website into a high-power lead generator. Most search engines also place a heavy factor on the number and quality of incoming links as a measure of your site's popularity. And that takes a lot of work to achieve.

An easy way to determine if your site is search engine friendly is to take advantage of our
Online Marketing Appraisal. Our experts will examine your site and issue a custom report with specific recommendations about what you can do to turn your site into an Internet marketing machine.