Monday, May 15, 2006

New Sales Position in a Start-up?

One of the best ways to quickly generate qualified sales leads is through pay-per-click (PPC)advertising with Google. To do this, you need:

1. A Website
2. A landing page that can only be reached through the PPC ad, where you essentially present your sales argument and somehow capture the visitor's vital statistics (name, email, etc.)
3. A motivating incentive (e.g., discount on services, free whitepaper or product, etc.), coupled along with a sense of urgency (Today only!).

The PPC ad must be carefully prepared to ensure you only receive click-throughs from qualified prospects. Otherwise, PPC advertising can cost you a bundle. ;~(

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