Tuesday, March 13, 2007

Every Small Business Needs An Internet Marketing Strategy

It is almost impossible for a small business to survive today without a Website. If you don't have one, you are just not credible. Moreover, since most Americans go online to find goods and services, you will miss out by not being included in the world's largest virtual directory. Of course, this means that a small business must also have its site optimized for its keywords, or it will still be invisible on the Internet. And, as long as your business is online, why not leverage it to capture sales leads or boost your revenues by letting customer buy online?

Plus, it is easy and economical to employ local online advertising to boost awareness of your business. Free local listings are available from Google and others. Moreover, local pay-per-click advertising is very cost-effective. This is where your ad only appears to those in your local marketing area and you are only charged a small fee if and when they click on it.

So, if your business doesn't have a Website, get one! And if your Website is doing nothing for you, fix it. Contact me, and I'll give you a quick evaluation of your online situation and how you can turn it into a money machine.

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