Here's a good exercise. Create a matrix with five columns and five rows. Blank out the upper left cell, but label the other four top horizontal cells, "Google," "Yahoo," "MSN," and "Ask." Then place your Website's top four keyword phrases in the left column. Now, do a search under each search engine and list your position among the returns in the appropriate cell. For example, if one of my key phrases is "curved widgets," and my site came up on page 2 in the number five position when I enter that phrase into the Google search box, I would enter "page 2 - 5" under the Google column for that phrase.
If you do this for your top four keyword phrases, you will get a real good idea of how well your site is optimized for the four search engines that account for at least 98 percent of all Internet searches.
If your Website isn't showing up within the first three pages of search engine returns (for your strategic keywords or phrase), then you are invisible on the Internet! If your site shows up on page 1 for all search engines for all keyword phrases, you walk on water. If it's somewhere in between, you have some work to do.
For anything but the "walk on water" results, there are two things you can do to drive more traffic to your Website. First (obviously) is to improve your search engine optimization as necessary. This is a long-term solution that takes time to implement and show results. Secondarily, you can utilize targeted, local pay-per-click advertising to get economical leads while your organic search-engine ranking climbs a competitive ladder to success.
Go ahead - grab a pencil and perform this exercise. The results may surprise you. Need help?