Most people just starting a business - and even those who have their business off the ground - realize that online marketing has huge benefits, but don't quite know how to go about it. There appear to be lots of confusing choices... and most look expensive.
But the potential rewards of Internet marketing are so huge that you can't ignore them. Right away, a Website gives you a worldwide 24 x 7 x 365 audience, putting you up there along side the big guys. In the virtual world, small businesses can have as much clout as big corporations.
So step one is to get a website if you don't already have one! The good news is that there are ways to have an effective online marketing platform for just pennies a day....IF you are willing to do a little work yourself. If not, hire someone affordable like me to do it for you. But whatever you do, GET A WEBSITE up and running that sells your products or services. And since it takes a while to get noticed by Google, Yahoo, MSN and other search engines, the sooner you get your Website up, the better.
For those of you who need a primer in setting up an online business, download "Put Your Business Online," which is written for non-techie novices. It explains everything you need to know to get started with creating your website and promoting it. You will be amazed how fast a business can grow through online marketing.