There's an old saying, "How will you known when you get there if you don't know where you're going?" That's why having a well-conceived business or marketing plan is so important to the success of a small business.
Every hour spent in the planning process will save you hundreds of dollars down the line. Because it's time-consuming, sometimes difficult, and entrepreneurs are eager to jump in and get going, upfront research and planning are often neglected. Yet, it always comes back to bite you in the butt! The bottom line - you can discover pitfalls and miscalculations upfront or you can trip across them down the road after spending a lot of money.
That said, I'm off to enjoy a mental health day skiing the slopes of Snow Valley in the San Bernardino Mountains of southern California. We have it all - I can ride my bike 15 miles to the beach, or drive a couple of hours and be in beautiful mountains. No wonder the whole world wants to live in sunny San Diego.