One of the most inexpensive means of promoting your Website is to create and distribute free articles on the Internet. There are a half-dozen major sites that are dedicated to this purpose and the best part is that is FREE!
And the articles do not have to be long - three or four paragraphs will do. Write about something you know. Keep it narrowly focused and related to the service or product you offer on your Website. Include an author box with an embedded link back to your site. That way, interested readers can go directly to your site to learn more. Articles are a great sales lead generator!
Moreover, free articles get widespread distribution on the Internet. They are picked up by other blogs, Websites and newsletters for content. So, your free article (with its embedded link back to your site) results in an explosion of one-way links back to your site and considerable traffic boost.
There's nothing not to like about using free article distribution as a means to improve your Website traffic and search engine ranking. Contact us if you need help getting this going.
Showing posts with label online articles. Show all posts
Showing posts with label online articles. Show all posts
Monday, November 12, 2007
Monday, October 01, 2007
Creating Market Awareness for your Products or Services
Public relations ("PR") is not a black art. It is as essential for small businesses as it is for large corporations. Let's face it - it's hard to sell your product or service if the market you are targeting has never heard of you.
Of course, you can blanket your target market with expensive advertising in magazines, the radio, television or newspapers. But did you know you can accomplish much the same thing through effective PR programs? In many ways, PR is "free" advertising and often much more effective than expensive alternatives.
Public relations takes many forms. It can be a press release that takes on a life of its own on the Internet, placing an article about your company in a widely read publication, having a published interview, winning an industry award, or briefing industry analysts. These activities spread your message in an effective, credible fashion.
Online press releases and articles contain embedded links back to your Website. Since these get picked up by other Websites, newsletters and blogs, interested readers often follow the embedded links to your Website. This increases your Website traffic. Also, having incoming links from other Internet entities drives up your organic search engine ranking. It's a win-win situation!
Of course, you can blanket your target market with expensive advertising in magazines, the radio, television or newspapers. But did you know you can accomplish much the same thing through effective PR programs? In many ways, PR is "free" advertising and often much more effective than expensive alternatives.
Public relations takes many forms. It can be a press release that takes on a life of its own on the Internet, placing an article about your company in a widely read publication, having a published interview, winning an industry award, or briefing industry analysts. These activities spread your message in an effective, credible fashion.
Online press releases and articles contain embedded links back to your Website. Since these get picked up by other Websites, newsletters and blogs, interested readers often follow the embedded links to your Website. This increases your Website traffic. Also, having incoming links from other Internet entities drives up your organic search engine ranking. It's a win-win situation!
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