Saturday, March 01, 2008

Get More Mileage with Internet Marketing Compared to Traditional Marketing!

I'm often surprised by how many small companies haven't yet grasped that Internet marketing is far more economical and yields much better results than traditional hard-print marketing. Compared to the latter, online marketing yields a significantly higher ROI.

Having a good Website that is optimized for search engines is a first step. Once accomplished, ongoing expense is minimal. Email newsletters cost less than a penny apiece compared to about $.50 each (minimum) for direct mail pieces. And online press releases reach a larger audience than hard-print coverage. Moreover, pay-per-click advertising costs only a fraction of - and is much, much more effective than - newspaper or magazine advertising.

In short, Internet marketing is the perfect answer for small businesses on a budget. Done right, it can dramatically increase sales while saving a bundle over traditional marketing. Contact Small Business Smart Marketing for a free consultation.

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