Press releases are an excellent means of capturing qualified traffic. After all, if someone is interested enough to read your online press release, then click on your embedded link, you have a qualified prospect who is motivated!
And never underestimate the wide circulation that press releases achieve! Using a service like PRWeb for online distribution allows you to assign keywords and tags for RSS feeds and blogs. You will be surprised at how much traffic a single press release can send to your site. Your press release shows up in other Websites, newsletters, blogs, forums and then gets archived there.
Think about what it does for your search engine ranking to quickly gain a large number of one-way links from highly-ranked sites!
And online press releases live on forever. I'm still getting traffic from a press release I did two years ago!
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