Tuesday, August 08, 2006

Use Negative Keywords to Fine-Tune PPC Advertising

When employing pay-per-click (PPC) advertising, don't forget to make use of features which allow you to specify "negative keywords." These are keywords that you do not want to cause your ad to appear. Proper use of this feature will help you to target your ads towards real prospects and can dramatically reduce erroneous click-throughs, thereby making your monthly PPC budget go further.

Successful PPC advertising is all in the tuning...

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