Press releases are a wonderful vehicle for getting your message to the marketplace. They create visibility, enhance credibility and, when placed online, live on forever.
Using inexpensive services like PRWeb to distribute a press release online is an excellent means of garnering widespread coverage of a product announcement, big sales win or an upcoming event. The beauty is that you can embed links so that your press release drives interested traffic back to your Website! And since online press releases float around the Internet forever and get picked up by press sites and newsletters, they provide a plethora of one-way links to your site, thus driving up your search engine ranking.
Don't just send out your press release online. Local newspapers and industry periodicals are always eager to get "filler' materials. If you mail or fax your press release to them with a cover letter, they will likely print it.
So, one simple document gets a lot of attention. Try accomplishing one press release monthly with embedded links. It's a cheap way to boost your Website traffic and capture more sales leads.